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Social Business Means Collaborating Internally and Externally

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I had the opportunity to write an article for Jennifer Leggio over at Zdnet on the importance of internal and external collaboration. It actually really got me thinking about how both types of collaboration can really benefit from one another. Here’s a snippet from the article:

“When we talk about collaboration or knowledge sharing, we often assume that this refers to what is occurring within the enterprise. The fact is that there are two types of collaboration: internal and external.

External collaboration occurs between a brand and its consumers via social media channels or platforms such as blogs, wikis, Twitter, or online communities. These dynamic platforms enable brands to search for ways to increase revenues, reduce costs, gain more efficiency and enhance customer service, and gain input and access to new people.

The connecting and sharing that takes place externally can also be leveraged within the workplace. Internal collaboration enables employees to enhance communication, improve productivity through document and file sharing, desktop sharing, chat, social networking and many other features that mobilize employees, business partners and internal communities to leverage the platform to stimulate action inside the firewall; the goal of course being to meet specific business objectives. Web 2.0 tools are having the same magnitude of impact on workplace communication as e-mail did years ago.”

If you want to read the whole thing please head over to Zdnet where you can read the full version of “The Importance of Internal and External Collaboration.”

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